If you’re in the market for a new or used Ford vehicle, take your business to an official Ford dealership. The vast majority of new car buyers buy from official dealerships because there are not very many alternative private or independent sellers who sell brand-new cars. However, a larger number of car buyers who are in the market for a used car choose to buy from an independent seller that is not associated with an official car dealership. Are you considering buying from a Ford dealer?
Many consumers’ decisions to buy their next used car from a private seller stem from the widespread association between car dealerships and discomfort or intimidation. Recent statistics show that more than 50% of consumers state that the thought of going to a car dealership in person makes them feel uncomfortable. An even higher percentage—close to 55%—of consumers also report that they would prefer to buy a car from an independent used car dealer or a private seller if they could purchase the car from the comfort of their own home—even if that meant sacrificing a test drive.
There are several understandable reasons why consumers decide to purchase used cars from private and independent sellers rather than from an official name-brand car dealership—but that doesn’t mean that buying a used car from a private seller is a good choice. Making the decision to buy a used car directly from an official car dealership almost always pays off in the long run. If you need more evidence, here are 3 reasons why buying a used car from an official car dealership is your best option more often than not.
Official car dealerships are associated with one or a few specific car brand(s)—such as Ford. Ford dealerships operate underneath the umbrella of Ford itself, which means that these dealerships are held accountable by Ford directly for the quality of the cars they sell, their rate of customer satisfaction as a result of the customer service they provide, the condition of their site and facilities, etc. etc.
In other words, official car dealerships depend on approval from the vehicle brand under which they operate. If an official Ford dealership develops a bad reputation for selling cars in subpar conditions or providing low-quality customer service, the reputation as a brand suffers too. As such, official car dealerships that are associated with a specific car brand are more motivated than independent dealers to sell only top-quality cars and provide above-and-beyond customer service in order to keep their customer satisfaction and retention rates high.
Certified Pre-Owned Vehicles
In addition to standard used vehicles, many official car dealerships offer Certified Pre-Owned (CPO) vehicles. CPO vehicles are used cars of a certain car brand that must meet specific standards in order to qualify for that car brand’s CPO program.
Ford Certified Pre-Owned vehicles must undergo and pass a thorough, comprehensive 172-point inspection before they can be qualified as Ford CPO vehicles. All Ford Certified Pre-Owned vehicles also come with 1-year or 12,000-mile Comprehensive Limited Warranty Coverage and 24/7 Roadside Assistance. This 24/7 Roadside Assistance includes roadside coverage for everything from your Ford’s engine to its technology components at any hour of day or night, 365 days a year.
Service After Purchase
When you buy a used car from an independent used car dealer or private seller, you likely won’t be able to get into contact with that seller again. On the other hand, when you buy a used vehicle from an official car dealership, that dealership will likely offer you services and repairs for your car over time.
Many official Ford car dealerships feature on-site service and parts centers that offer scheduled maintenance services, unexpected repairs, and genuine part replacements for all Ford vehicles. The on-site service centers at official Ford car dealerships are equipped with state-of-the-art facilities and equipment and use only genuine OEM parts for part replacements.
All technicians and mechanics that work on Fords in Ford service centers are specially trained in Ford-approved repair and maintenance techniques in order to ensure that each and every team member in every official Ford service centers knows how to provide the best service to any Ford vehicle.