First responders are the backbone of America, protecting and saving lives at a moment’s notice from coast to coast. Serving tirelessly and honorably, often with far too little recognition, first responders deserve a helping hand, and Ford is reaching out to give ours. To salute first responders for their commitment to keeping America safe and secure, Ford is proud to now offer a $500 First Responder Bonus Cash Offer as a token of our appreciation. We hope this offer helps with the purchase of a vehicle worthy of their dedication.  


Vehicle Choice Availability:

Available toward the purchase or lease of an eligible new 2018/2019 Ford or Lincoln vehicle, excluding the following:

  • Mustang Shelby GT350®
  • Mustang Shelby® GT350R
  • Mustang BULLITT
  • Focus RS
  • F-150 Raptor
  • Lincoln Aviator
  • Lincoln Aviator GT.



To take part in this offer from Ford, certain restrictions apply. The offer is available exclusively to active members of an eligible First Responder Association, including:

  • Police, including:
    • Police Officers
    • Sheriff and Sheriff’s Deputies
    • Correctional Officers
    • State Troopers
    • Federal Law Enforcement Officers, such as those working for the Department of Public Safety and Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for the program.
  • Career Firefighters and Volunteer Firefighters, 911 Dispatchers, EMTs and Paramedics

    First Responders

Occupations that do NOT qualify at this time include:

  • Registered Nurse
  • Ski Patrol – unless you have a current EMT license
  • CERT Team Members (Community Emergency Response Team)
  • VIPs – Volunteers in Police Service
  • Search and Rescue
  • Emergency Management Volunteers

For more information and to take part in this program, please visit the offer page. The First Responder Bonus Cash Offer requires the use of, a third-party verification service that is linked to government databases containing First Responder information and eligibility.

When you’re ready to use these benefits towards a new car, truck or SUV, come check out the lineup at Colley Ford!